Digital signage has become very popular with car dealerships — and with good reason. Quality digital signage services are an economical way to offer interesting, car-related content in the showroom, and provide a digital menu board in the service area. Both of these services improve customer engagement, elevate customer service — and heighten the overall quality of each customer’s visit to the dealership.Let’s take a look at each of these services, and how both can help improve your business.
DIGITAL SIGNAGE FOR THE SHOWROOM
Pridham, in partnership with our vendor 10FootWave, offers a service called Private TV, which provides quality, car-related video content for your showroom. In addition to providing customers with content that will keep them in the mood to buy a car, this service is typically less expensive than cable or satellite. Content, including award-winning shows like Jay Leno’s Garage, is updated monthly to keep things fresh.
What You Get
- Entertaining, informative & family-friendly segments from TV & the Internet
- 10-hours of programming, with new content each month
- The ability to add your own commercials or service specials
- Elimination of competitors’ TV ads
- An extensive library of automotive sales & service content
Additional Benefits
- Makes customer wait time more enjoyable
- Allows for personalized messages to patrons
- Easily promote local specials & services with professionally designed content
- Works with your current LCD TV
- One monthly fee covers service, equipment & content
DIGITAL SIGNAGE FOR THE SERVICE DEPARTMENT
We’ve all heard of service with a smile, but digital signage can help provide service that makes customers smile. Our digital menu board is made specifically for automobile service departments, allowing customers to view services, specials and prices (if desired). Our digital menu boards can also display community messages and educate customers while they wait.
What You Get
- The ability to increase sales with relevant maintenance & repair content
- An easy way to promote products, services & specials
- Customizable content that allows for testimonials & personalized messages
- A rich library of quality automotive content
Additional Benefits
- Makes customer wait time more enjoyable
- Easily display local sports messaging
- Creates a professional look without having to think about design
- Works with your current LCD TV
- One monthly fee covers service, equipment & content
COMPLIMENTARY VEHICLE-ON-DEMAND SERVICE
Both services mentioned above include free Vehicle-on-Demand service. Video-on-Demand allows you to temporarily suspend Private TV or digital menu board programming to display 30-second video animations that explain a repair recommendation to a customer. This can be especially helpful with customers who learn visually.
Have questions about digital signage for your car dealership? Feel free to contact Pridham Electronics anytime! We’d be happy to speak with you further about your specific needs. We also offer a complimentary 30-day trial of our digital signage services so you can observe a real-world test within your own dealership.
